Search Engine Optimization And Search Engine Marketing Boost Your Visibility
Overview
Learn to optimise your website for search engines and run effective paid campaigns to drive traffic and increase visibility.
Learning Outcomes:
- Understand SEO fundamentals and apply them effectively.
- Create and manage Google Ads campaigns.
- Use analytics tools to track performance and ROI.
Course Outline:
Day 1:
- Introduction to SEO: On-page and off-page optimisation.
- Keyword Research and Content Strategy.
- Technical SEO: Site structure, speed, and mobile optimisation.
Day 2:
- Introduction to SEM and Google Ads.
- Campaign Setup: Bidding, targeting, and budgeting.
- Performance Analytics: Google Analytics and reporting.
Who Should Attend?
Marketing Professionals
Website Managers
Next Step
Reserve your spot now and start transforming your website into a traffic-generating machine!
Book Now
